I’m really not a fan of promoting projects that are attached to gimmicky marketing campaigns. It’s not that I’m totally against the merger of corporate branding and fresh music, but when cigarettes or alcohol are being pushed, I usually don’t feel the need to promote said company any more than necessary.
So if you can ignore that this download is being brought to you by a vodka company, delight in the fact that they’ve got world renowned DJ Benji B picking the cuts that are included. If you listen to Benji’s show on BBC 1 Xtra you know he’s got a good ear for playing futuristic world grooves and is one of the better DJs in the U.K. bar none. On his latest podcast entitled Future Music Series#2, he’s got heat from Little Dragon (Sweden), Bei Bei (California), Martyn (Holland), Electric Wire Hustle (New Zealand), Yaw (Chicago) and several other artists that you probably wouldn’t expect.
You’ll hear some good features on the podcast also with guest appearances from Detroit’s Elzhi and California’s Georgia Anne Muldrow as well. Feel free to download it if you’re over 21. Since it’s being promoted by a liquor company, the podcast itself is for those 21 and up.